We love idiom for its authenticity and humanity, but it can quickly interfere with credibility in professional settings. One of the main fixes we perform in presentation skills and media training workshops is on vocal authority. The video below offers a nice take on one aspect of eroded persuasiveness. Reminds me of Will Ferrell’s Ron Burgundy in Anchorman, reading “I’m Ron Burgundy?” from the autocue.
Typography on Vimeo
[vimeo http://www.vimeo.com/3829682 w=400&h=270]
Typography from Ronnie Bruce on Vimeo.
