To strategic plan, or not to plan

Have you said any of the following statements?

• “We just need a Facebook page, rather than a website, right?”

• “Can I just get AI to create our business logo?”

• “Why do I need a content strategy?”

• “How do we invite local journos to our launch party?”

The Rhetorica team hear these a lot. Communications and marketing is the last thing on the mind of someone with a grand idea.

Perhaps you’re uber excited to launch a new business or service or maybe you’re applying for a grant for a new community event.

Easy tiger – make sure you get your burning questions answered & budgeted.

Long before your launch and long before you hit the ‘Submit’ button on that grant application, there needs to be some time and effort devoted to your marketing and communications platforms, process & budget.

Depending on your project goals, this could include a communications strategy, backed by an ongoing marketing budget and a dash of traditional media.  Do you have enough budget for three months or twelve?

Audiences are fickle beasts and in 2026, they move lightning fast.

Even the best idea will fall flat on its ass if you can’t find your customer or your audience.

Getting the right message to the right people on the right platforms at the right time is the key to the success of your venture.

So, long before you launch, and long before you apply for that event grant, book in a discovery chat with Rhetorica and find out what your options are and how much bang for buck you can really afford.

No comms + marketing budget = failure to launch.

Get planning with Rhetorica. Check out our services here.