I’m so glad you asked.

Crisis PR is about actively planning for the 1% of things that can happen when the shit truly hits the fan and your reputation is at stake.

Long before your business launch and long before you hit the ‘Submit’ button on that grant application, there needs to be some time and effort devoted to your marketing and communications platforms, process & budget.

Make 2026 the year you start a LinkedIn relationship with specialist advice from Rhetorica.